In 2019 I was brought on to design the full creative identity — branding, logo, experiential design, and visual assets — for “The Table,” a four-city conversation series produced for CNN. The event convened thought leaders in business, media, and technology for engaging, forward-looking conversations about the present and future of business.
What I Delivered
| Developed a cohesive brand identity and logo that worked across four different contexts (urban centers Detroit, Chicago, Los Angeles, and San Francisco). Designed experiential environments and visual collateral tailored to each city, while maintaining a unified, recognizable brand look and feel across all venues. Created presentation templates, signage, digital assets, and other visual elements that supported the conference-style conversations and audience experience. Ensured that the branding reflected the tone and ambition of the event — forward-looking, business-savvy, inclusive of diverse voices, yet polished and elevated (befitting CNN’s brand). |
Why It Mattered
In a rapidly changing media and business landscape, “The Table” was an opportunity to bring together disparate voices in meaningful dialogue about business, technology, and the future. The multi-city nature underscored that the conversation wasn’t just about one region — it was about national (and global) trends. By giving it a strong, consistent visual identity, I helped make the event cohesive and credible across very different markets.
